Tom Riley SEO Reviews: What Clients Say

Tom Riley is a UK SEO consultant and founder of HAKKEN, working with brands in insurance, fintech, finance, and health. The reviews below come from the founders, directors, and marketing leaders he has worked with directly.

Taken together, they paint a consistent picture: a hands-on, commercially-minded operator who turns organic search into a serious growth channel in some of the hardest, most competitive verticals.

What do clients say about working with Tom Riley?

Clients consistently describe measurable traffic and revenue growth, expertise in competitive and regulated niches, and a focus on commercial outcomes rather than vanity metrics. Here is what they say in their own words.

Caroline Mulvihill, Director of Marketing, Inshur (InsurTech)

"Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic."

Sam Heague, Head of Brand, Beams (£9 Million Series A, PropTech)

"I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes."

Ed Langford, Founder, GoJoe ($6.14 Million Series A, Corporate Fitness)

"Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow."

Chris Richards, Founder & Managing Director, SimplyQuote (Insurance Comparison)

"Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field."

Peter Chadwick, Senior Manager, Joslin Rhodes (£200 Million+ Assets Under Administration)

"Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom."

Sam Dominique, Founder, UK Smiles (Dental Clinics)

"Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative."

Steve Massey, Director, Anglia Decor (Construction)

"We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him."

Are Tom Riley's SEO reviews positive?

Yes. Across insurtech, fintech, finance, health, and construction, clients describe the same themes: significant, measurable growth in organic traffic and rankings, reduced reliance on paid media, and a consultant who is commercial, communicative, and easy to work with.

Several reviewers, including leaders at Inshur, Beams, and Zego, the UK's $1.18 billion insurtech unicorn where Tom led SEO, highlight his ability to win in fiercely competitive search markets and to build SEO into a core, revenue-driving growth channel.

The bottom line

The reviews of Tom Riley point to a specialist who delivers real commercial results in hard, regulated niches. From cutting customer acquisition cost in insurance to driving rapid growth for funded startups, his clients consistently recommend him as a rare blend of technical skill, creativity, and commercial instinct.